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Malo’o Launches New Innovation in Performance Fishing Clothing

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Malo’o Launches New Innovation in Performance Fishing Clothing

November 24
11:27 2020
Game-changing WetHoodie™ saves fishers from cold and soggy sleeves.

Anglers and fishing enthusiasts have closets and garages full of fishing gear. Many of them have managed to build a collection of fishing apparel while searching to find the perfect performance fishing gear. With tons of equipment to pack and wear on fishing expeditions, fishing enthusiasts are continually torn between what works best and what feels lucky. When it gets frigid, what works best usually wins over what’s lucky. This dilemma inspired Malo’o to develop innovative WetHoodie™.

Just as the need for comfort and function inspired Hodgman to create the first waders in the 1850s, 2020 has seen the birth of the Malo’o WetHoodie™. This fishing apparel is part wetsuit and part hoodie. It is the perfect gear to keep the wearer warm while fishing, hunting, or trapping. This fishing hoodie has neoprene sleeves, just like a wetsuit. Depending on the weather, it can be worn as outerwear, under jackets, vests, and rain slickers.

“The New Patented WetHoodie™ is the result of a collaboration between our customers and Malo’o. Two avid fly fisherman had been trying to find the right solution to soaked sleeves and freezing arms for years, and one conversation led to another. We developed the WetHoodie based upon their field requirements,” says Malo’o Founder Phil Kelly.

The neoprene sleeves keep the wearer’s arms insulated in the cold water. Designed to prevent water from running up the arms, the fitted sleeves feature wrist tape to keep the cuffs tight. The body of the WetHoodie™ is a cotton/polyester blend and great for cold weather use.

This versatile fishing gear comes with a standard front pouch to keep hands warm and a utility pouch with magnetic snaps. The utility pouch can be used to carry items such as tools or mobile phones.

Fishing enthusiasts are enjoying the protection that the WetHoodie™ gives them from the cold weather. “I ordered the WetHoodie Gray 2XL. The neoprene arms and pouch are awesome. It keeps my arms warm and it gets cold here in the North eastern USA,” says Louis Long

“The WetHoodie™ performed flawlessly. The WetHoodie™ is amazing, it’s exactly what we wanted. We asked Malo’o to build this as we were tired of freezing arms and wet gear. They sent us several prototypes to test, and the final product is incredible,” says J&J Fly Fishing.

The WetHoodie™ is machine-washable in cold water. It is available in three sizes; and comes in red, green, blue, and grey. For more information on the WetHoodie™, visit

Media Contact
Company Name: Malo’o
Contact Person: Leilani
Email: Send Email
Phone: 1-858-876-0128
Country: United States

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