Mawingu rebrands as it prepares to expand its coverage in Kenya

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Mawingu rebrands as it prepares to expand its coverage in Kenya

October 24
13:24 2022

On the verge of closing a new investment round, Mawingu, a rural Internet Service Provider (ISP) founded in 2012 below the foothills of Mount Kenya in Nanyuki, is making moves to capture a larger share of the digital market in the country. 

With over 7,000 active users, Mawingu is the country’s largest internet service provider catering to rural Kenya, with presence in 16 counties. With new investment looming in the horizon, the company has begun to increase its outreach into towns which have generally been neglected by the larger players in the industry. In 2022, Mawingu expanded into Marsabit, Garissa, Wajir, and Voi. Towns which other providers did not prioritize due to the high capital cost and logistical complexities involved in providing them with reliable and affordable connectivity. Yet, all these towns have proved that the unit economics of expansions with low-cost, flexible infrastructure can be successful 

Mawingu confirms that the expected funding will be utilized to increase its coverage into 25 additional counties. In preparation for said expansion, the company has rebranded and recently introduced its new logo, company values, and its renewed mission to open opportunities across the region. Mawingu is now positioning itself as a provider of quality internet at affordable rates, with the capacity and desire to connect frontier regions who have never had access to meaningful internet. The company CEO, Farouk Ramji, states “Our aim is not to simply drop an internet cable at someone’s house, we seek to help our customers open up to new opportunities for entertainment, education, work, and social connections, through the power of the internet”. 

The Kenyan internet industry has traditionally been dominated by a few well-established players who have captured the larger share of the market in urban areas. Yet, the lack of rural internet penetration left a customer gap which smaller and more agile companies are now learning how to leverage. With a clear call to action, and an aggressive strategy, the Mawingu team are not shy about their ambitious plans to capitalize on the underserved rural areas. Bolstered by the many wins they’ve accrued over the past year; they are confident in their ability to deliver. In just the past year, the company became EBITDA positive, and grew its sales by 300%, without having to incur new expenses. 

Media Contact
Company Name: Mawingu
Contact Person: Alejandro
Email: Send Email
Phone: +254745237817
Country: Kenya

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